This summer, Pret a Manger did something novel and exciting. After slowly bringing in more and more veggie options, they have now gone the whole hog (for want of another phrase!) and changed one of their flagship stores, on Broadwick st in Soho, into a vegetarian and vegan only store! The opening happened to land on the same fortnight that I was due to be working in the area – funny how these things work out – and so it would’ve been rude not to at least pop-in. Three days later, though, with bellies full of tofu salad, paneer and chana wraps, and even cacao nib chocolate pudding, my mind – and stomach – was longing for something that bit more familiar. Of all of Soho’s numerous and diverse lunchtime options there is one place on Wardour street that I myself am amazed I haven’t been to. Until now. Forget a salad, I’d be getting burger and chips from Brgr.co!
The burger joint, originally from Lebanon, looks cool enough, exposed brick walls with a black ceiling purveying a sense of minimal chic to go with their philosophy aka ‘brgrology’, basically some nice words about themselves that they can put on their takeaway boxes. Their USP is something to do with the quality of beef that they use (isn’t that everyone’s), but of course I wasn’t there for that. Of the ten burgers on the menu the one veggie option – unsurprisingly for a restaurant with Lebanese origins – is the Felafel Brgr. I went for this with some sweet potato fries.
The burger itself was minimal – a simple patty-shaped felafel made out of broad beans, on bed of lettuce and tomato in a brioche bun. A luminous bed of avocado mayo provided the moisture to the patty, and a bit of zing to compliment the crunchy felafel, which was had a moist and flavoursome middle. Also, due to it’s broad bean base it gave the impression of being a lot greener and fresher than the usual chickpea felafel (I’m still undecided as to which is my favourite, but it was a nice switch up from the norm). The sweet potato fries were crisp and plentiful, and made me think that I probably shouldn’t have had so much fried food on a Tuesday lunchtime. With other side options including parmesan truffle fries, and mac n cheese, maybe I went for the healthiest choice, excluding no side at all of course (I mean…).
Overall, Brgr.co did provide something different from my escapades to Veggie Pret earlier in the week. The experience, however, was not so novel and exciting as it’s bright green hyped up neighbour. Whilst the felafel burger certainly tickled my tastebuds, and fit in with the Lebanese theme they are so proud of, the rest of the experience was pretty… normal. If the definition of BRGROLOGY refers to a select few who work there, or the entire establishment as industry leaders, I’m afraid neither is true.
VEGGIE BURGER RATING: 7.5/10
OVERALL RATING: 5/10