BRGR.CO

This summer, Pret a Manger did something novel and exciting. After slowly bringing in more and more veggie options, they have now gone the whole hog (for want of another phrase!) and changed one of their flagship stores, on Broadwick st in Soho, into a vegetarian and vegan only store! The opening happened to land on the same fortnight that I was due to be working in the area – funny how these things work out – and so it would’ve been rude not to at least pop-in.  Three days later, though, with bellies full of tofu salad, paneer and chana wraps, and even cacao nib chocolate pudding, my mind – and stomach – was longing for something that bit more familiar. Of all of Soho’s numerous and diverse lunchtime options there is one place on Wardour street that I myself am amazed I haven’t been to. Until now. Forget a salad, I’d be getting burger and chips from Brgr.co!

The burger joint, originally from Lebanon, looks cool enough, exposed brick walls with a black ceiling purveying a sense of minimal chic to go with their philosophy aka ‘brgrology’, basically some nice words about themselves that they can put on their takeaway boxes. Their USP is something to do with the quality of beef that they use (isn’t that everyone’s), but of course I wasn’t there for that. Of the ten burgers on the menu the one veggie option – unsurprisingly for a restaurant with Lebanese origins – is the Felafel Brgr. I went for this with some sweet potato fries.

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The burger itself was minimal –  a simple patty-shaped felafel made out of broad beans, on bed of lettuce and tomato in a brioche bun. A luminous bed of avocado mayo provided the moisture to the patty, and a bit of zing to compliment the crunchy felafel, which was had a moist and flavoursome middle. Also, due to it’s broad bean base it gave the impression of being a lot greener and fresher than the usual chickpea felafel (I’m still undecided as to which is my favourite, but it was a nice switch up from the norm). The sweet potato fries were crisp and plentiful, and made me think that I probably shouldn’t have had so much fried food on a Tuesday lunchtime. With other side options including parmesan truffle fries, and mac n cheese, maybe I went for the healthiest choice, excluding no side at all of course (I mean…).

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Overall, Brgr.co did provide something different from my escapades to Veggie Pret earlier in the week. The experience, however, was not so novel and exciting as it’s bright green hyped up neighbour. Whilst the felafel burger certainly tickled my tastebuds, and fit in with the Lebanese theme they are so proud of, the rest of the experience was pretty… normal. If the definition of BRGROLOGY refers to a select few who work there, or the entire establishment as industry leaders, I’m afraid neither is true.

VEGGIE BURGER RATING: 7.5/10

OVERALL RATING: 5/10

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Ed’s Easy Diner

January was bleak, wasn’t it? If the weather isn’t bad enough, you probably don’t have any money to do anything fun anyway. If you do happen to find some beer money down the back of the sofa, then there’s no one around to spend it with because all the pubs are empty. And then – even on top of all that – you pile more misery on yourself, either through some lackadaisical attempt at a new year’s resolution, or – in my case – performing some emotional self-flagellation for crimes of gluttony, committed over the Christmas break. I could have easily have just given up booze, but instead I had to go all Billy-Big-Bollocks about it and give up two of my other favourite things as well, bread and cheese. Now, I know I have some previous for this self-inflicted pain, giving up bread for lent last year (which coincidentally we find ourselves in the beginning of now). This time round, however, I thought I’d spare you all the tales of bread-less anguish, and instead just not eat burgers for a month, give you a grumpy paragraph about it, and follow it up with a review of my first burger of the year. So here it is:

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Ed’s Easy Diner is another one of the stalwarts of the UK burger scene, opening it’s first restaurant way back in the 90s in Soho. Nowadays, their restaurants number 50+ and stretch the length and breadth of the country. The location I happened to find myself in was the Ed’s in Wandsworth, nestled in the food court of the Southside Shopping Centre. Ok, I know what you’re thinking, not the most enamouring setting for the first burger of 2016, but I was desperate. February 1st fell on a Monday this year. After the five weekends of January, I wasn’t willing to wait for another one to indulge my habit, and break my fasts. That Monday I just so happened to be working in Wandsworth so, coupled with the dearth of other quick lunch spots, lunch at Ed’s just seemed to make sense.

My first impressions of the restaurant was certainly that Ed’s looked the part. Despite it being in a shopping centre in South West London, you definitely get the feel of being in Diner somewhere in the states – the decor is on point. The menu design also fits into the theme, but my focus of the massive one sided menu was towards the Veggie Burger selection. Of the nine burgers on offer at Ed’s, two are veggie – the Cajun Vegetable, and the Chickpea & Quinoa – I went for the Cajun, served with an Ed’s Plate (fries, onion rings, and coleslaw) but upgraded to sweet potato fries, and for the burger to come with american cheese. All of this washed down with a root beer (breaking Dry January on a Monday lunch would’ve probably been a step too far).

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The burger itself looked pretty run-of-the-mill, a spicy vegetable patty with the usual ensemble of onion, tomato and lettuce inside a sesame bun. I found, though, that it ended up tasting a lot better than it looks. Quite often the main veggie selection of a long standing burger chain can be a bit safe, but this one wasn’t at all boring in it’s flavour. The bits of veggies peppering the patty were crunchy and fresh, and the spice, whilst not exactly hot, was at least present and subtly announced itself to the tongue. The one thing I rejected was my choice of american cheese. When deciding against the other options of Cheddar or Blue, I was picturing Jack cheese, instead it was of the fake looking, bright yellow variety. Going for the Ed’s plate was maybe down to my eyes carless regard for my stomach but I made my way through it nonetheless, the sweet potato fries and the onions rings faultless, whilst the coleslaw had nothing overtly wrong with it either. The root beer (one of my guilty pleasures) brought home the american diner experience.

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Ed’s Diner ticks a lot of boxes when it comes to an enjoyable burger experience. The sign above my table read: ‘Eat here once and you’ll always return’. Whilst always is maybe an overstatement, the offer that they give to new customers – free burger on your next visit with the purchase of any drink – means that you’ll return at least once – probably within 30 days. Other things, for example the slightly inflated prices, means I most likely won’t return that often. Whilst the time, day, and location may not have been completely matched up to when and where I’d normally find myself for a burger review, spending Monday lunch in Ed’s Easy Diner Wandsworth definitely scratched a couple of itches. Firstly, although barely goats cheese spread on toasted sourdough, the sesame bun and yellow gave me my first taste of bread and cheese in over a month. Secondly, and really the main reason, was that it provided a symbolic new beginning to the hope and wonders that 2016 might bring, now that those cold, dark, lonely days of January are behind us.

I’m ok, I promise.

VEGGIE BURGER RATING: 7/10

OVERALL RATING: 7.5/10

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