Ed’s Easy Diner
January was bleak, wasn’t it? If the weather isn’t bad enough, you probably don’t have any money to do anything fun anyway. If you do happen to find some beer money down the back of the sofa, then there’s no one around to spend it with because all the pubs are empty. And then – even on top of all that – you pile more misery on yourself, either through some lackadaisical attempt at a new year’s resolution, or – in my case – performing some emotional self-flagellation for crimes of gluttony, committed over the Christmas break. I could have easily have just given up booze, but instead I had to go all Billy-Big-Bollocks about it and give up two of my other favourite things as well, bread and cheese. Now, I know I have some previous for this self-inflicted pain, giving up bread for lent last year (which coincidentally we find ourselves in the beginning of now). This time round, however, I thought I’d spare you all the tales of bread-less anguish, and instead just not eat burgers for a month, give you a grumpy paragraph about it, and follow it up with a review of my first burger of the year. So here it is:
Ed’s Easy Diner is another one of the stalwarts of the UK burger scene, opening it’s first restaurant way back in the 90s in Soho. Nowadays, their restaurants number 50+ and stretch the length and breadth of the country. The location I happened to find myself in was the Ed’s in Wandsworth, nestled in the food court of the Southside Shopping Centre. Ok, I know what you’re thinking, not the most enamouring setting for the first burger of 2016, but I was desperate. February 1st fell on a Monday this year. After the five weekends of January, I wasn’t willing to wait for another one to indulge my habit, and break my fasts. That Monday I just so happened to be working in Wandsworth so, coupled with the dearth of other quick lunch spots, lunch at Ed’s just seemed to make sense.
My first impressions of the restaurant was certainly that Ed’s looked the part. Despite it being in a shopping centre in South West London, you definitely get the feel of being in Diner somewhere in the states – the decor is on point. The menu design also fits into the theme, but my focus of the massive one sided menu was towards the Veggie Burger selection. Of the nine burgers on offer at Ed’s, two are veggie – the Cajun Vegetable, and the Chickpea & Quinoa – I went for the Cajun, served with an Ed’s Plate (fries, onion rings, and coleslaw) but upgraded to sweet potato fries, and for the burger to come with american cheese. All of this washed down with a root beer (breaking Dry January on a Monday lunch would’ve probably been a step too far).
The burger itself looked pretty run-of-the-mill, a spicy vegetable patty with the usual ensemble of onion, tomato and lettuce inside a sesame bun. I found, though, that it ended up tasting a lot better than it looks. Quite often the main veggie selection of a long standing burger chain can be a bit safe, but this one wasn’t at all boring in it’s flavour. The bits of veggies peppering the patty were crunchy and fresh, and the spice, whilst not exactly hot, was at least present and subtly announced itself to the tongue. The one thing I rejected was my choice of american cheese. When deciding against the other options of Cheddar or Blue, I was picturing Jack cheese, instead it was of the fake looking, bright yellow variety. Going for the Ed’s plate was maybe down to my eyes carless regard for my stomach but I made my way through it nonetheless, the sweet potato fries and the onions rings faultless, whilst the coleslaw had nothing overtly wrong with it either. The root beer (one of my guilty pleasures) brought home the american diner experience.
Ed’s Diner ticks a lot of boxes when it comes to an enjoyable burger experience. The sign above my table read: ‘Eat here once and you’ll always return’. Whilst always is maybe an overstatement, the offer that they give to new customers – free burger on your next visit with the purchase of any drink – means that you’ll return at least once – probably within 30 days. Other things, for example the slightly inflated prices, means I most likely won’t return that often. Whilst the time, day, and location may not have been completely matched up to when and where I’d normally find myself for a burger review, spending Monday lunch in Ed’s Easy Diner Wandsworth definitely scratched a couple of itches. Firstly, although barely goats cheese spread on toasted sourdough, the sesame bun and yellow gave me my first taste of bread and cheese in over a month. Secondly, and really the main reason, was that it provided a symbolic new beginning to the hope and wonders that 2016 might bring, now that those cold, dark, lonely days of January are behind us.
I’m ok, I promise.
VEGGIE BURGER RATING: 7/10
OVERALL RATING: 7.5/10