As people from London, and further afield, become more and more aware of the growing strains on the earth that meat and dairy consumption is having, the taste for plant based cuisine is higher than ever. An Independent article from last May even put the amount of vegans in the UK at 500k! Going even further than the trend of seeing more vegan burgers around, which I mentioned in my last post, some places have gone the whole hog (for want of a better phrase!) and opened up completely vegan burger bars. At the start of the year, none had been more prevalent – on social media at least – than Mooshies. The story promoted on their website is one which my prejudiced mind would happily project onto a lot of vegans: left the rat-race behind, travelled the world, and returned with a much more positive outlook on life and a will to change the world. The difference with this story is that, instead of the (again, my prejudices, sorry) holier-than-thou attitude that these round the world vegans have, the Mooshies owners have decided to use their newly found world view and instil some positive change, ergo, have set up a vegan burger restaurant so that vegans and veggies alike can still enjoy some good old – as they like to call it – cheat-day food.
It was a Friday lunchtime when I found myself on Brick Lane, less of a cheat day, more of a treat day. Nestled right in amongst the main row of Bangladeshi curry houses, Mooshies has a fairly low key exterior, and it’s only on closer inspection that you realise it’s a burger bar. Inside, I was pleasantly surprised to find that it was fairly busy, even on a weekday lunchtime. The menu had four burgers to choose from (all vegan, obviously), the three house burgers and one guest – a bhaji burger – in homage to the burger bar’s surroundings. I went for the Fillet-Om-Phish, a vegan take on a fish burger, mainly because I couldn’t look past the main ingredient – aubergine. The sides were interesting too, if a little pricey. With no straight up potato fries on offer, sweet potato fries are the main staple, and come either plain or ‘cheesy’. I wanted to try something a bit different though, so went for the ‘chick P bites’. I chose to wash it all down with a bottle of Karma Cola to keep that good karma flowing.
The burger itself was pretty strange. As I hinted at before, the patty consisted of a breaded slice – nay slab – of aubergine, topped with nori and vegan tartare sauce, on top of a bed of lettuce and vegan cheese. The aubergine had absorbed all the oil from the deep fat frier and was very greasy. Coupled with the nori and the tartare sauce it had an overriding sense of an oily fish burger – in part as intended, I realise – but a bit too real for me. The chick p bites – about halfway between a fried ball of houmous and a felafel – were tasty if not a little dry, and very filling.
Unfortunately the main event let down what should’ve been an exciting first foray into the world of vegan burger bars for me. Perhaps what was incongruous with my taste was the need for the burger to taste like something else, in this case a fish burger. As a lifelong vegetarian I rarely, if ever, crave for something to taste like meat or fish but that is just my opinion. The redeeming factor, however, is that this was not the only burger on offer. The best thing about these veggie and vegan burger bars popping up all over town is that should we – those who are used to only having the one burger to try – not enjoy what is on offer the first time, we do not have to write that place off. We can return again, and again, and again.
VEGGIE BURGER RATING: 4/10
OVERALL RATING: 6/10